What Makes Native Land Design Different

Ben Collinsworth

Native Land Design Employee CertificationEvery landscaping company likes to think they’re different — that they somehow rise above.

But are they?

They might tell you about their new trucks, their professional uniforms, their updated equipment.

At Native Land Design, all that’s a given.

That’s not what makes us different.

Chris Rhodes, Native Land’s director of marketing and business development, talks to clients about this all the time.

What really makes Native Land different?

He loves talking about this stuff.

We’re Choosy About Our Partners

No offense, but if you want us to bid on your project, we might say no.

“We’re selective about who we partner with,” Rhodes says. It’s not about being snobby. It’s about forming real relationships that last.

“I don’t just offer a company a bid and tell them how great we are,” Rhodes says. “They have to have a need. They have to have pain. If a company is just searching for the lowest price, or they have no real need, I’ll turn them down, because there’s no sense in them switching.”

You have to have what we need, too, he says.  

“They have to be able to provide us with what we need to address their problems,” Rhodes says. “If they think their property looks horrible, but they have no budget to address the need, we turn them down.

“We want to build a partnership that lasts,” he says, “not just built on low price.”

What does that mean for the customer?

“The ones we do partner with know they’ve partnered with someone who understands where they are, where they want to go and have given them a clear path to get there,” Rhodes says. “In the end, you get a better vendor and a longer lasting relationship. It’s more of a partnership.”

Innovative Technology

“People say anybody can mow grass,” Rhodes says. “To a certain extent, that’s true. What’s changed in the past 20 years is our ability to better serve customers through advances in technology.”

Native Land is at the forefront.Native Land Design use of technology

A landscaping business management system called Aspire manages everything from sales proposals to budgets to invoices and everything in between. It means we’re super efficient, providing fast, accurate, comprehensive services for customers.

We use Tapigo, a mobile/cloud solution specifically designed for irrigation maintenance. This innovative app replaces piles of bulky binders stuffed with papers that took weeks to organize. Now, irrigation issues can often be identified and solved the same day. We won’t leave you waiting.

Evernote, a cross-platform app that serves as a note-taking tool and project management system, has revolutionized how we communicate — with each other and with our customers.

Training And Education

Rhodes tells the story of a sales guy who came in recently to interview for a job at Native Land.

“I asked him why he wanted to leave his current company,” he says. ”He said they just sent him out and said, ‘Go do it.’ He didn’t feel he had all the right training.”

That doesn’t happen here.

CEO Ben Collinsworth “is huge on training and education opportunities,” Rhodes says.

All of our new employees receive a career path that shows exactly what skills they need to advance to the next level in the company.Native Land Design Team Training

Even better, Native provides the education and training for each step.

“Ben will pay for anyone to get any pertinent licensing or certification,” Rhodes says, from certified landscape professional to licensed irrigator to certified arborist.

“He wants us to have the right tools in our tool box.”

What does that mean for our customers? The best trained, most qualified people on board to give your property top-notch care.

We Really Care — Here’s How

At the core of how Native Land stands above the rest is our people. Day after day, they quietly go the extra mile, with honesty, integrity and plain hard work.

When irrigation manager Josiah Ball got a call on a Sunday morning about a water problem at the Silver Oaks condo association, he arrived within minutes to fix the problem, surprising the board member who expected him to come on Monday.

When regional manager Sandra Leija was in Louisville, Ky. for a green industry expo, she visited the Louisville Slugger Museum and Factory. She spied a New York Yankees bat for sale, and knew a Yankees fan customer had to have it. When Sandra gave it to her, she cried. Relationships are important to us.Native Land Design Houston Relief

When Hurricane Harvey devastated Houston, our Houston group cooked for storm victims, to give back to the city that’s given us so much.

We call out these actions here to make a point, but this kind of stuff happens all the time at Native. It’s just how we operate.

Let Us Show You The Difference

We love telling about the many ways Native Land Design is different. But we’d really love to show you.

Contact us for a free onsite consultation at 512-918-2270 or fill out our contact form online today.

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Ben Collinsworth


Before Ben founded Native Land Design in 2001, he earned a Bachelor's degree in Horticulture and Landscape Architecture from Texas A&M University. He’s an active member of ASLA, HBA of Austin, NHBA, PLANET, and BOMA. Ben, his wife and their three children reside in the Cedar Park area.

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They are all so friendly. It’s not only a business, but it’s like a family. I’m really glad they’re on my property.

Darryl McArthur, Facility Services Manager, 3M/Aramark